A while ago, at a challenging point in my creative journey, I approached a handful of food photographers for feedback on my work. I knew them from social media and admired their work as well their general approach to creativity and work. I figured they’d be able to give me some useful insights on my own work. I wrote to them with my request and while each of them was generous enough to respond, I noticed that each of the responses fell within the framework of social media success and visibility. While this would have been useful if I was looking for that sort of thing, the fact was, I wasn’t. I was looking for a purely objective, technical feedback so that I could chalk out my own route from that point onwards, armed with grounding awareness about my craft.
Even though I was unable to apply much of the well-meaning feedback to my own work, there was an intangible benefit to the whole experience. It made me think about the way we understand the process of feedback on creative work. It also gave me valuable insights into the various ways in which people approach (or avoid) the process. I became aware of the unconscious assumptions and attitudes of feedback providers as well as seekers.
Over time, I’ve come to conclude that Feedback, to be really effective, must be a very conscious and objective process. Feedback must be mindful of individual goals and context of the feedback seeker. And to be really useful, feedback must be grounded in empathy on the part of the feedback provider, and willingness on the part of the feedback seeker.
My own observations as a feedback provider as well as experience as a feedback seeker, have together led to some interesting insights about this process and how it could be made more effective and beneficial to all of us who do creative work in isolated freelance mode. In this post, I’ve attempted to share a few of my insights as a feedback provider. I’ve also shared some tips for feedback seekers in another post – here.
To read more of my thoughts on objective feedback head to this post: Why is objective feedback important for creative work?
Firstly, as a feedback provider, acknowledge the fact that the effectiveness of any kind of feedback partly depends on those who receive it. Of course you must do your best to create a conducive and useful interaction, but how much weightage a feedback seeker attaches to your comments and how much they are willing to or able to apply them is up to them.
Remembering this keeps you grounded, and in turn helps avoid heavy-handedness in your feedback methods. Feedback, especially on creative work, is most effective when approached in an empathetic, non-hierarchical and non-authoritative manner. There are many ways to reach creative fulfilment and there isn’t one single formula that works for everyone. By staying flexible and open, you might even find new ways of looking at things. And that’s always useful.
Are you the right person to give feedback?
Before you even start, make sure that you are the right person for the task at hand. If you don’t know the feedback seeker or their work already, ask for preliminary information about them and their work, before you even begin. Get a sense of their skill level and expectations. You can then evaluate if you are up for the task of providing feedback to them. It is okay to gently say No, if you find that you are not the right fit. It would save time and effort to both of you. Being clear and honest in your interaction builds credibility and trust.
Prepare in advance to ensure that your feedback is effective
Study their work well in advance. Look for patterns if any. Gauge strengths and weaknesses in the work and ask for more details and samples if necessary. It is important to justify the trust that the feedback seeker places in you.
Feedback is not just a feel-good or validation session
Even though it might actually end up being that, in many cases, it can never be the primary purpose of the interaction. It is important to keep growth as the primary purpose.
Feedback is not criticism.
Even when you analyse the limitations in someone’s craft, do it from a place of empathy and understanding. It is never useful to sound patronising.
Be specific in your feedback comments
Vague and overly generic comments will not be useful to anyone. Provide examples and actionable tips where possible. Most people (including me) find actionable advice more useful.
Follow-up on feedback
Consider offering to follow-up via formal sessions and/or informal chats, depending on your own mindset and convenience. In-depth evaluation and effective assistance require continuity. Creativity and mindset are complex and interdependent subjects and most of us benefit from longer collaborations.
A well-rounded feedback session should neither leave the individual dispirited, nor completely content. It should set them up for a period of analysis and action. It should open the person’s mind to “possibilities” and connections they hadn’t been able to see previously.